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Online magazine published by a marketing and brand agency with knowledge of mega trends and consumer behaviour |
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Textbook on consumer behaviour, consumerism and why understanding them is important. Not specific to food, but all the points discussed are relevant |
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Article outlining types of consumer research |
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Article: Market Research, what it is, methods, types and examples |
Article outlining types of consumer research |
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Book: The consumer insights handbook: Unlocking audience research methods |
Textbook on consumer research which covers primary, qualitative and quantitative research, as well as secondary research |