This is a European-wide competition with involvement of 18 countries. The Final is held at a big food expo in the Autumn, most recently SIAL 2019, Paris.  Campden BRI in partnership with IFST hosts the UK heats in June. The competition is all about coming up with the next 'eco-innovative' food or drink product. Students from higher education institutions are asked to come up with a suitable product and design everything themselves from concept to shelf.