According to Public Health England (PHE), children have already exceeded the maximum recommended sugar intake for an 18 year old by the time they reach their tenth birthday. This is based on the total consumption from the age of 2.
While children’s sugar intakes have declined slightly in recent years, they are still consuming around 8 excess sugar cubes each day, which is equivalent to around 2,800 excess sugar cubes per year.
To help parents manage this, PHE’s Change4Life campaign is encouraging them to make simple everyday swaps.
In May 2018, PHE published progress against the first-year sugar reduction ambition of 5%, which showed an average 2% reduction in sugar across categories for retailers and manufacturers.