The Food Standards Agency (FSA) has published a new research which reveals that only 44% of women and 15% of men in Northern Ireland know how many calories they should aim to consume in a day.
To help tackle this issue, the FSA in Northern Ireland has launched a new campaign, ‘Know Your Calories’, to increase awareness of the recommended daily calorie intake in Northern Ireland. Although the amount of calorie can vary based on a variety of factors like age and amount of daily activity, the general guide is 2,000 kcal per day for women and 2,500 kcal per day for men.
Starting today and running throughout March, the ‘Know Your Calories’ campaign will help people to become aware of their recommended daily calorie intake and check calorie content on food labels on packaged foods and on menus when eating out.