PHE has launched a consultation on an updated Nutrient Profiling Model (NPM) that differentiates which food and drink products can be advertised during children’s programming.
NPM is a tool used by the Office of Communications (Ofcom) and Committee of Advertising Practice (CAP) to give food and drink products a score. The score is based on the balance between ‘negative’ and ‘beneficial’ nutrients that make up a product. The more beneficial nutrients such as fruit and vegetables, protein and fibre, and the fewer negative nutrients, such as sugars, saturated fat and salt, the more likely a product will be given approval to be advertised during children’s programming.
PHE is now asking for views on the technical basis of bringing the draft revised version in line with current UK dietary recommendations advising the population to consume less sugar and more fibre.
The closing date for submissions is 15 June 2018.